About Us - The family owned boutique

JoAnne Fowler & Cristi Florence

Welcome to Sweet Southern Gals!

Sweet Southern Gals is a family-owned mother and daughter local SC company established in May 2020. We are both a boutique and vendor marketplace.

The marketplace is an outlet store for shoppers and a shared space for local business entrepreneurs and local crafters to sell their products,

Both the boutique and marketplace carry clothing and accessories for women, size 0-5x, clothing for men and children, home decor, bath and body items and more.

At Sweet Southern Gals, we’re all about celebrating charm, grace, and vibrant style through fashion. Our boutique was founded with a passion for helping women express their unique style with confidence and flair. From trendy, everyday wear to timeless classics, we carefully curate our collections to ensure every piece reflects the beauty and elegance that defines women of all ages and sizes.

Our journey began with a simple belief: fashion should be fun, affordable, and empowering. Whether you're looking for that perfect dress for a special occasion, a cozy top for a casual day out, or accessories that add a touch of charm to any outfit, we've got you covered.

We take pride in being a local, community-driven business. In February we expanded our business model and launched Sweet Southern Gals Marketplace and in July we opened our second marketplace in Rock Hill. Sweet Southern Gals is your go-to destination for discovering fashion that speaks to your soul. We also support and shop local by offering accessories and gifts sourced from local entrepreneurs.

But we’re more than just a boutique. We’re a community—a place where you can find inspiration, connect with other fabulous women, and feel at home. Every time you shop with us, you're not just getting a new outfit—you’re joining a sisterhood that celebrates style, confidence, and connection.

Thank you for being part of our story. We can’t wait to help you find the looks you’ll love and to continue growing together.

With Love,
Joanne & Cristi

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